This week my blog will be focused on
some insight into tracking my progress with the blogging format over the last
several weeks. This progress will be explained in a digital paper using Storify
to convey how social media channels should all be integrated together to
achieve maximum results. This paper will be the culmination of everything I
have learned in my graduate Course at Marist, Social Media Strategies and
Tactics. This is valuable to all hospitality and tourism operators as they plan
their social media strategies. The best way to learn is by taking a look at
others’ learning experiences!
This is a rough outline of how I intend
to present this project so your feedback is appreciated. Is it easy to
understand? Is it clear what I have learned? Will this paper help you further
understand the importance of social media (especially blogging) as it relates
to your business?
Brief introduction of myself
including how I came to choose the hospitality and tourism marketing blog
topic.
·
Overview & Policies
-
Goals of this blog
-
Blog target audiences
-
Objectives to communicating with
these target audiences
-
Blog excerpts to show how these
objectives were executed
-
Site policies for the blog
·
Engagement Tactics
-
Facebook – How was this used?
-
Twitter – How was this used?
-
Pinterest – How was this used?
-
Any other engagement tactics
including use of key words
·
Stats and Analysis
-
Entry and page views
-
Traffic sources including referring
URLs
-
Audiences including physical location
-
Specific analysis of each blog post
·
Conclusion
-
Lessons learned
-
Future blogging strategy
-
Accomplishment of objectives
I appreciate your feedback!
